, sta znaci biti iz Kine
Li Na, the first Chinese player to win a major tennis title, is set to become the world’s second- highest earning female athlete after signing endorsement contracts worth at least $42 million.
The endorsements may make Li the second-highest earning female athlete in the world, behind former Wimbledon champion Maria Sharapova. The Russian, who is also represented by Eisenbud, makes about $24 million a year from prize money and endorsements, according to Forbes.
She’ll wear the Mercedes-Benz and Taikang logos as patches on the sleeves of her outfit, made by her clothing and footwear sponsor, Nike Inc. (NKE) She is the only tennis player allowed to do so by Nike, the world’s largest sporting-goods company.
Roger Federer, French Open champion Rafael Nadal and triple Grand Slam winner Sharapova, aren’t allowed to wear any other endorsement on their outfits apart from the Nike swoosh.
Eisenbud said the remainder of her new endorsement deals, which include two “blue-chip global brands” and a Chinese real estate company which will help the player build a tennis academy in her home country, will be announced later this year.
“Her appeal is that she has the ability to crack the Chinese market, which is such an important and hard market for American and European brands to get into, or to establish a foothold,” Nigel Currie, director of London-based sports marketing agency brandRapport, said in an interview. “The holy grail of marketing on a global scale is to crack the Chinese market.”
http://www.bloomberg.com/news/2011-07-31/li-na-nears-top-earner-sharapova-with-42-million-in-endorsement-contracts.html 
